Advertising refers to all the actions implemented by a commercial or industrial company to make itself known and communicate about its products and / or services in order to promote their sale. The purpose is to encourage consumption and influence the choice of the public or customers. The consumable object can be material (good, product), immaterial (service, event) or even institutional (the brand itself).Convertro has a solution of all your problems in products selling. Now get your brand value appraised and proceed toward the best.
OBJECTIVES OF ADVERTISING
Any operation or advertising campaign aims to draw the customer's attention to the product or brand and to familiarize them with it in order to optimize and facilitate the act of purchase. Advertising is also intended to create a need to persuade the consumer that the product or service being offered meets that need. Advertising can go so far as to say that one product responds better than another to the demand or expectation of a targeted clientele.
Advertising has a huge impact on customer loyalty. A product that has already been heard about generally inspires more confidence and therefore attracts more consumer compared to an unknown similar product.
You should know that there are three main types of advertising:
• Cognitive : to make known
• Conative : to move, buy
• Affective : to make love
However, the publicity of propaganda must be discerned by its commercial purpose.
ADVERTISING: A MESSAGE, A TARGET
By all the means and techniques deployed by a company to advertise, the primary goal remains to deliver a given message and the ultimate goal of selling more. To achieve this, advertising must be based on a targeted message, which in this case is unidirectional. The customer / consumer is in the position of the person who swallows.
The delivered message always revolves around the positive aspects of the advertised brand by adopting the tone, the support and the frame most in adequacy with the target clientele. Advertisers often do sociological and marketing analyzes to better reach their customers.
However, advertising would not be what it is without the media and communication media that convey it. It even becomes difficult to escape as it invades all forms of media (press, TV, radio ...) and display spaces that invade the public and private spheres. Advertising has not existed for nearly 150 years for nothing! Find out the way on Techriation and move forward toward the best.```
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